Creative
Director
Creativo
I'm Juan Lagos. And I'm also Johnnie Lakes. I was born in my parents' country and live in my daughter's. I navigate both cultures naturally, with an open mind, a healthy dose of humility and a constant desire to keep learning.
Being bilingual and multicultural broadens my creative perspective (and hopefully my job opportunities). It also makes me equally at home in a general market agency or a multicultural one. But one thing remains the same: I believe the best ideas come from finding human truths that connect brands to people. Regardless of platforms, industries or reinventions of the wheel.
And speaking of work, I've worked across so many different verticals that I've become that guy you sit next to on a plane and can talk about almost any subject and sound like an expert without really being one — don't worry, if we ever sit next to each other on a plane, I promise I won't bother you.
I'm a team player, a dog person, fun to be around, hardworking, witty (sometimes) and a decent (most of the time) Argentine-American Creative Director who's always looking for the next blank page.
Got one handy? Let's get to work.