Built around a simple human truth: for people with roots in Latin America, going back home is about much more than traveling. It's about family, loved ones, culture and the countless reasons that keep us connected to where we come from. This campaign for American Airlines turns those emotional ties into a human story that connects the cost of being away from home with American Airlines' frequent flights and great fares to destinations throughout Latin America. “Being far away costs a lot. Coming back costs little.”